Meet our talented crew

12 MARKETING EXPERTS
40 INDUSTRY CERTIFICATIONS
1 AWESOME MARKETING TEAM

At ROI Online, we have writers and editors, graphic designers and web developers, project managers and social media managers — all of whom want to see you and your business succeed.

ROI is the first agency to receive a certification in Primal Branding through Thinktopia. We are also the first StoryBrand-Certified agency. In addition, everyone is required to become HubSpot and Inbound Certified as well as stay up-to-date on other relevant industry certifications. 

Steve Brown - Managing Member

Steve is an expert sales leader and is certified in HubSpot’s Sales Software. He is fully versed in the StoryBrand philosophy, having completed three workshops, the copywriter certification and the online coursework. He has also received his certification in Primal Branding through Thinktopia. Steve is an alumnus of the Goldman Sachs 10K Small Business Program at Babson College. The program offers leaders of high-growth small businesses the opportunity to receive quality, practical education and business support.

Fun Fact: Steve’s brother is the only person who laughs at his jokes.

Read blogs by Steve.

HUBSPOT SALES SOFTWARE

Tiffany Honea - Office Director

Tiffany is ROI’s Office Director and Mother Hen. She makes sure everyone at ROI is taken care of, which basically means fed, paid and scolded for not tidying desks. Tiffany earned a BS in Psychology.  

Fun Fact: Tiffany is on a mission to visit every national park in the U.S.

Gabe Sappenfield - Creative Director

As the Creative Director at ROI Online, Gabe crafts innovative marketing strategies and oversees the creation of marketing materials that support her clients’ overall strategies and established BrandScripts. She earned a BA in Communication Design from Texas State University. Since graduating in 2012, she has continued to grow her knowledge base in the areas of Growth-Driven Design, StoryBrand, Primal Branding and Google's Material Design. Over the past four years she has also been promoted to wife, mother, and pretend domestic diva. 

Fun Fact: Gabe spends her free time drinking wine, playing the ukulele and jumping out and scaring her infant son. Sometimes all at the same time.

Read blogs by Gabe.

INBOUND CERTIFIED

HUBSPOT CERTIFIED

GROWTH-DRIVEN DESIGN CERTIFIED

Drew Elsey - Content Director

Drew creates original web page content, email campaigns, blogs and premium content that adhere to the StoryBrand framework and inbound marketing methodology. She is experienced in conducting buyer persona interviews and building in-depth buyer profiles. Drew, who holds a BA in Mass Communication, with a concentration in Print Journalism, and an English minor, is also HubSpot Certified and Inbound Certified. She has attended two StoryBrand workshops, including the copywriter certification, and received her certification in Primal Branding.

Fun Fact: Drew has an unhealthy obsession with corgi butts.

Read blogs by Drew.

INBOUND CERTIFIED

HUBSPOT CERTIFIED

STORYBRAND CERTIFIED COPYWRITER

EMAIL MARKETING CERTIFIED

Aaren Ruggles - Content Assistant

Aaren graduated from Oklahoma State University with a Bachelor's in Strategic Communications and a minor in English. She has a background in professional copywriting, graphic design, videography and editing. She has received her HubSpot certification, Inbound certification and Primal Branding certification. Aaren specializes in telling captivating stories through a variety of media.

Fun Fact: Aaren prefers Marvel to DC.

Read blogs by Aaren.

INBOUND CERTIFIED

HUBSPOT CERTIFIED

Jim Syphokham - Development Director

Jim brings our web designs to life through the use of the HubSpot web platform and his knowledge of web development languages. Jim works closely with the ROI team to ensure all websites follow the StoryBrand framework. A lifelong learner, he constantly updates his skills in personal development, web development and leadership. Jim, who earned his M.Ed. in Instructional Design and Technology, is Hubspot Certified, Inbound Certified, Primal Branding Certified and holds a certification in the Hubspot Design tools.

Fun Fact: Jim speaks several different languages.

Read blogs by Jim.

INBOUND CERTIFIED

HUBSPOT CERTIFIED

HUBSPOT DESIGN CERTIFIED

GROWTH-DRIVEN DESIGN CERTIFIED

Ashley Godfrey - Social Media Director

Ashley manages clients’ social media profiles, creating unique messaging and strategies for each. She builds social media style guides and manages digital advertising, including Facebook, Instagram, YouTube and Google Adwords. Ashley earned a BBA in Marketing. She is HubSpot Certified, Inbound Certified, Primal Branding Certified and has attended a StoryBrand workshop.

Fun Fact: Ashley has a fashion blog, Pieces of Ash.

Read blogs by Ashley.

INBOUND CERTIFIED

HUBSPOT CERTIFIED

Zach Morris - Creative Assistant

Zach supports the Creative Director by managing day-to-day projects in the Creative Department, handling digital and print design and outsourcing marketing materials. In addition to attending a StoryBrand workshop, he is Growth-Driven Design Certified, Inbound Certified, HubSpot Certified and Primal Branding Certified. Zach received his associate degree in Graphic Design, with a specialization in Print Media.

Fun Fact: Zach shares the name of a "Preppy" character from a popular 90's television show.

Read blogs by Zach.

INBOUND CERTIFIED

HUBSPOT CERTIFIED

GROWTH-DRIVEN DESIGN CERTIFIED

Carlos Aguirre - Special Assignments

Carlos earned his B.A. in Mass Communications and M.B.A. in Marketing from West Texas A&M. He has a background in Advertising, Public Relations, Graphic Design, Video Production, Project Management and Marketing. He is certified in Primal Branding, Hubspot, Inbound, and YouTube Creator Academy. Carlos is a visual storyteller, passionate about quality production, and loves a good challenge.

Fun Fact: Carlos is a dad at heart. Although he doesn’t have any kids, he loves doing dad things like giving unsolicited advice, listening to old music and busting out embarrassing dance moves. He is in a constant search for the best-worst dad joke.

Rachel Frazer - Office Assistant

Rachel is ROI’s executive assistant. As ROI's "Girl Friday," her duties include running errands for Steve and Tiffany and office organization. Rachel recently left the corporate world after almost 9 years as an Account Executive at MaxorPlus, a division of Maxor National Pharmacy Services, LLC to join the ROI Online team part-time.

Fun Fact: Rachel and her husband own one of the best barbecue joints in Texas.

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