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StoryBrand QuickStart Kit FAQ


The StoryBrand QuickStart Kit helps you execute the StoryBrand Marketing Roadmap. Here are some of our most frequently asked questions about the SBQS Kit. Don’t see what you’re looking for? Let us know by filling out the form on this page.

 

No, with the SBQS Kit, we do not build the website for you. Instead, we provide you with all of the files and assets to hand off to the web developer or designer of your choice. With the SBQS Kit, you receive five template pages that follow the StoryBrand framework. 

During the first month of our engagement, we will help you determine which of your pages will be the five most advantageous for our team to create. At the end of our project, you will then be able to pass the files to a vendor to develop for you.

We provide you with .PSD files for website pages and Google Docs (or Word Docs) for the content. All files are packaged and delivered in a single, easy-to-use folder.

The assets we provide you can be placed in the CMS of your choice, from WordPress and Infusionsoft to Weebly and HubSpot, as long as you have a developer that is capable of building the website for you.

We will provide you with website design files and documentation that outline specific functionality that should be present on the website and how the fonts should be formatted. That information can be passed along to the vendor of your choice to build the website.

We’re afraid not. One of the benefits of the StoryBrand QuickStart Kit is the additional BrandScript coaching you receive. Our entire team is StoryBrand Certified; plus, we have StoryBrand Certified Copywriters on staff to ensure your content is concise and connects with customers.

Even if you have already created a BrandScript, it’s essential for our team to review it to see if there are areas that can be improved upon or clarified. Additionally, it’s beneficial for our team to review your BrandScript so we can get to know your business and your customers. This helps us create content that will produce stronger, more qualified leads!

With the SBQS Kit, you receive three meetings dedicated to creating and/or polishing your BrandScript. You can choose one BrandScript. We suggest choosing your company’s Overall BrandScript.

The SBQS Kit provides you with design files to pass to the web designer or developer of your choosing. However, if your CMS is HubSpot, we can build those pages for you for an additional fee.

No. We do not build pages in Wordpress or any other CMS. That said, if you use HubSpot, we can build the pages in its CMS for an additional fee.

We follow StoryBrand for all of our clients, so the number of projects we’ve StoryBranded is constantly growing. We began implementing StoryBrand in the fall of 2016 and have educated all of our clients — existing and new — on the benefits of StoryBrand. We have helped more than 25 full-time clients and QuickStart Kit clients clarify their message. 

In addition to our SBQS Kits, we provide a full suite of marketing services on a retainer basis, in which we follow StoryBrand for all marketing materials, from webpages and email nurturing series to blogs and social media. Here are some of the websites we have StoryBranded:

We have been applying the StoryBrand Framework since 2016. After seeing a demand for the framework, we created the SBQS Kit in 2017 to help businesses like yours quickly and easily execute the StoryBrand Marketing Roadmap. As of summer 2018, we have done four SBQS Kits.

In addition to clarifying your message with the QuickStart Kit, you get the following:

  • A new website framework (five pages)
  • A lead-generating PDF
  • An email nurturing campaign
  • Customer testimonials
  • A customer-generating email

With the QuickStart Kit, we will execute the Roadmap quickly (in just 90 days) and execute the Roadmap right (we’re all StoryBrand Certified), so you get results faster.

In addition to BrandScript coaching, creating your templates and developing content, we like to get to know your business and the key decision-makers who will be involved in the process. That way, we can make sure your message is not only clear but also accurate. 

We also want you to be a part of the process! We find many of our clients enjoy learning about StoryBrand so they can continue to implement it once the SBQS Kit project has concluded.

The primary decision-makers at your business.

Of course! They will have good insight and be able to help execute the pieces passed along to them in the future.

Many times, we can repurpose existing content to match the style and messaging of your BrandScript. However, in some cases, it may be necessary to create new content to better reflect the BrandScript so it resonates with your target audience.

We want your content to be clear and connect with customers, and the best way to accomplish this is to ensure StoryBrand is used throughout all of your content. All of your content moving forward should follow your BrandScript as well.

No, you do have to take the StoryBrand Workshop before signing up for the SBQS Kit. However, if you do have the resources, we recommend at least taking the online course, watching the videos, or reading Donald Miller’s book, Building A StoryBrand. Not only will this help you become more familiar with the StoryBrand framework, but it will also help speed up the initial BrandScript meetings.

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