We use the first 90 days of our engagement as an onboarding and educational opportunity. During this time, we provide you with educational material to familiarize yourself with our methodologies and strategies, so we speak the same language. At the same time, we do extensive research on your business and industry, identify key metrics, align your business goals with a strategic marketing plan — all while delivering quick wins with high impact. After the onboarding stage, we audit your current content, asses the need for a new website or a website redesign, and begin implementing the plan created in our onboarding stage. The timeline varies depending on your level of involvement and the complexity of the website. But the website is just one piece of the project. The rest of the marketing and sales strategy is an ever-evolving process that does not have a clear start and end date but instead consists of checkpoints where we measure effectiveness and make tweaks as needed.