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11 Do's and Dont's For Creating Holiday Cards For Your Business

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‘Tis the season for holiday cards! And it’s not just your overachieving friends and distant relatives that want to send out season’s greetings this year.

Businesses are now expected to show their holiday cheer via a seasonal card.

I am all for company cards, but I believe there is a set of do’s and dont’s that should be followed. If your company is seeking my approval (which I sincerely hope you are), then take these tips to heart and make the season merry and bright.

Here are 11 do's and don'ts for making merry masterpieces for your business this holiday season.

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DO

Make your company card personal and put some thought into the message / picture. A good way to achieve this is by using a picture that highlights your awesome staff!

DON’T

Send out a generic holiday card that gets tossed in the garbage the second it arrives.

DO

Take into consideration the holiday message that will most resonate with your audience. If you truly have a mixed bag of nuts, maybe “Happy Holidays” is your best bet. But if the holiday most celebrated by your audience is Christmas, then stick to the traditional Christmas greeting.

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DON’T

Use the phrase “Xmas.” It’s either viewed as offensive or lazy. Either way, your company isn’t winning, so X out the Xmas.

DO

Send your holiday card to your clients (and potential clients), friends and staff.

DON’T

Bulk-mail your holiday card to everyone under the sun. If they don’t have a relationship with your company, they don’t need a card. We don’t want to look needy now, do we?

DO

Put some thought into the design and layout of your card. Hiring a professional designer to make the card for you isn’t a bad idea either!

DON’T

Send a holiday card that is obviously picked from the 50% off templates on VistaPrint.

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DO

Spend the extra money on a nice cardstock for your holiday card.

DON’T

Send out holiday cards on a paper the equivalent to tissue paper. Nobody likes a cheapskate over the holidays.

And last, but certainly not least…

DO

Make your greeting sincere. Your audience truly cares about your company and wants to receive your holiday card. A sincere message can leave a good impression and make them feel valued as a customer, client, friend or family member.

Follow these do’s and dont's and your company greeting card is sure to shine brighter than a Christmas tree in Who-Ville! 

Download our FREE Script Font Bundle, perfect your festive holiday greetings!